The Morning Context: Digital-Media Company Producing Credible News

The Morning Context

With the base headquarters located in Singapore (Central Region), The Morning Context started its operation with a promising approach to deliver original & authentically sourced news to people. Its signature editorial code of conduct is what makes its stories unique, and that’s the reason many big names like Nikhil Kamath (Co Founder-Zerodha), Miten Sampath (Former CSO – Times Internet) etc. trust them for extracting out and publishing thoroughly researched impactful stories. Their core mission is to detangle the unknown truths of multiple sectors, cover the latest stories in business, technology, science,politics, finance etc. and present the information in a simple language that is understood by everyone. It’s because they have subscribers from different categories, i.e., students, business professionals, policymakers, teachers, angel investors, budding entrepreneurs and want everyone to get an understanding of what’s happening in India.

The Morning Context: Digital-Media Company Producing Credible News
Legal Business NameSlowform Media Private Limited
Foundation Year2019
Company TypePrivate
Monthly Website Traffic 235,903
Total Raised Funding$511M
Available CategoriesInternet, Business, Chaos, Newsletters, All Stories, Yesterday, Starter Collection
Number Of Team Members20
Subscribed Institutions50+
Readers Count1 lakh+
Newsletter Category Startups, World Affairs, Personal Finance, Agriculture, Environment, Sports, Public Policy, Economy, Public Markets, Technology, Science, Love & Family

The editorial & writing team at The Morning Context ensures that every piece of information is investigated and provides valuable insights to the readers. They specifically focus on writing top-notch stories which explain all the aspects in detail. The team believes in quality rather than quantity; hence they work round the clock to deliver the best content to its reader’s community. Their subscription models are also segregated accordingly and are named as Individual Plans, Corporate Plans, Student Plans & Gifting, each of which has a varied price range. To know more about the subscription prices, review the details below.

Individual Plan

Pay Per StoryRs 349
Monthly PlanRs 399
Annual PlanRs 3201
2-Year PlanRs 5761

Corporate Plan

Seat Based Plan is offered by them under the Corporate Subscription where companies can purchase annual subscriptions for their team members. The price is calculated according to the number of seats. For Eg: 6 Seats = Rs 15366

Student Plan

Student Annual PlanRs 1899
Student 2-Year PlanRs 3899


50 Privilege CreditsRs 3245
Gift Annual PlanRs 3201

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Know The Founding Team

The Morning Context is built by a team of talented writers, editors and journalists who share a passion for bringing real-time and ambitious stories to their readers. All the TMC members have a strong educational background & profound experience in their respective fields, which range from journalism, business, finance etc. Below we have shared a brief about the founders who are leading this renowned media firm with their hard work, commitment & dedication.

  • Priya Bubna (Founder & Promoter Of Slowform Pte Ltd): Graduated from SRCC & she holds great expertise in transfer pricing and international taxation
  • Harveen Ahluwalia (Co-Founder & Writer): She leads a team of writers who work on tech & startups writings & herself also writes informative stories at TMC
  • Pranav S (Head Of Desk & Co-Founder): Writes for business, finance & technology and handles the editing team at TMC, where he supervises the editing tasks for all long-format articles
  • Pradip K. Saha (Writer & Co-Founder): Manages the newsletter team and also writes the best content at the crossway of human endeavour & tech industry
  • Saif Iqbal (Writer & Co-Founder): Focuses on writing quality-optimized stories & oversees the retail & e-commerce section at TMC
  • Irshad Daftari (Co-Founder & Advisor): Responsible for accelerating the growth techniques at TMC and majorly works on developing the subscriptions with his team

Who Has Invested In The Morning Context?

27 investors have invested in The Morning Context, where some are famous individual personalities, and others are leading organisations. Together, all of them are supporting this SaaS-based multi-category newsletter startup to establish itself as a subscription-based newsletter firm that delivers honest & spectacular stories on business, chaos, finance, tech etc. Read the table mentioned below & see who all have invested in TMC.

Individual Angel Investors

Ajay Nair ManagingDirector, OML Entertainment
Sonny BadigaCo-Founder, Red Fields
Parag DholManaging Director, Inventus Capital Partners
Sandeep KapoorFounder and Managing Partner, Algo Legal
Abhijeet PaiFounder, Gruhas Proptech
Rahul JainHead of Finance, Locus
Gunavanth KumarFounder, 4gCapital Venture
Jacob PuthenparambilCEO, REDHILL
Prajit NanuCo-Founder and CEO, Nium
Aprameya RadhakrishnaCo-Founder, CEO, Koo App
Simon JacobProduct Manager, Open Text
Ashish SanganeriaPartner, Transearch India
Abhishek NagDirector Of Business Development, Netflix
Arun MakkathChief of Staff, Co-Founder’s Office, Grab
Kapil ChopraChairman of the board, Eazydiner and The Postcard Hotel
Natasha MehtaTrustee, Onward Foundation
Kunal ShahFounder, CRED
Himangi Tewari and Joji Philip ThomasFounder and Editor-in-Chief, DealStreetAsia Nav Ratan Founder, Tetris Capital Ventures
Saurabh AbbiChief Business Officer, OML Entertainment Sonny

Angel Networks & VC Investors

  • Secured funding from Media Development Investment Fund on 15th December, 2021
  • Whiteboard Capital & 2 other individuals including Kunal Shah granted them funding in the Seed Round on 15th June, 2021
  • The Morning Context proposal was one of the 4 proposals shortlisted by the 2020 Google News Initiative Innovation Challenge For Asia-Pacific Region
  • Got funded with prize money from Rainmatter Foundation on 12th April 2021

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The Morning Context is a distinguished digital media platform that has successfully touched the heights of success in no time. By now, they have garnered a huge loyal & honest audience base that loves to read the newsletters and stories written by their skilled & proficient writers. Many famous individuals who have been their regular long-term subscribers have said that the news they share is rich, beneficial & digs the deepest insights. From precise business strategies, transforming marketing dynamics and the advancements in modern technology, they cover stories that truly matter & are appreciated by the readers too. If you are someone who wants to know the hard-hitting facts of a story, then you should definitely subscribe to read their special edition, or you can also choose for a free trial & get access to read the free stories.

Frequently Asked Questions (FAQs)

Q) Who are the biggest competitors of The Morning Context?

Ans: Goseeker Innovation Labs, OUTPUT, Instamedia, Hilavo App Pvt Ltd, Kk Concrete Products Pvt Ltd & ElDesmarque are some of the biggest competitors of The Morning Context.

Q) Can I read The Morning Context articles for free?

Ans: The Morning Context offers a ‘Free Starter Plan’ under which you can read their stories and newsletters free of cost. All you have to do is, sign up as a new user and after that, you’ll get 100 credits to spend & can read the stories and news published in their starter section.

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