If you aren’t aware, online marketing is all the rage today, which means you need to have a lucrative marketing strategy to expand your brand awareness and increase your leads. There are different forms of content – blogs, podcasts, infographics, videos etc. Videos tend to get more mileage than any other form of content. Wyzowl’s statistics are a testament to that. According to these stats, 63% of businesses rely on video marketing, out of which 82% consider video marketing to be an integral part of their marketing strategy. In other words, video marketing gives you a high (ROI) Return on Investment.
Why use a Video Marketing Strategy?
You might wonder why you need a video marketing strategy to further your brand. Here’s why it is vital to have a Hubspot video marketing strategy by Hippo Video:
Use videos to build trust
With the amount of competition on the market, it can be hard to separate yourself from the charlatans in your niche. If you want to make a name for yourself as a brand that people can rely on, you will have to gain your audience’s trust. The best way to build trust is to create content that helps your audience consistently. Videos play a vital role in helping you gain your audience’s trust.
Your audience is highly likely to consume and retain videos
One of the primary reasons videos go viral is because people consume and retain video content easily. Sure, well-written blogs and well-made infographics can get you a lot of mileage. However, videos engage the viewer in more ways than blogs and images, which is why they are more likely to retain what they see and hear.
You can create different types of videos depending on your goals. You can do Q&As, vlogs, documentary-style videos, interviews, and a whole lot more to win your viewer’s attention.
You can use videos to increase your social shares
Since everyone is on social media, tracking your social shares is incredibly vital. Millions of people post content on social media all day. You need to monitor your social shares if you want to increase traffic, and in turn, brand awareness.
Until you have a solid social media marketing strategy in place, you may have to experiment with a variety of video types, lengths, plots for videos, and so forth. Of course, all of this needs to align with your goals, which means you need to be clear on what you want in the first place. Once you figure out what you want out of your videos, you can experiment with 60-second Instagram videos, longer videos for Instagram TV (IGTV) and Facebook, short films and interviews for YouTube, etc. You need to create videos that evoke an emotion or help the viewer, or ideally both, to increase your social shares.
Also Read: Social Media Marketing Tips For Beginners
SEO prefers videos
With the surge in online content marketing has come the need to get your Search Engine Optimization (SEO) right. Google and other platforms prefer videos owing to their viral quality. Optimizing your website and social media platforms with video content can help you get mileage on the Search Engine Results Page (SERP).
Videos are optimal for mobile users
Your target audience is highly likely to discover your brand on their phones since phones are used for practically everything these days. People carry their phones with them everywhere, which means they can consume, create, and share content on the go. If you want to further your brand, you will need to optimize your content for mobiles, which is where the use of videos comes in.
Videos are one of the best ways to tackle topics and concepts
As mentioned, videos are easy to consume. Why? Because they engage the viewer in ways that other forms of content cannot. There’s a lot you can do with video content to hook the viewer and help them. You can create tutorials, product reviews, unboxing, animated videos as entertaining tutorials, introductory videos, and many more to drive home a specific point.
As you probably know, the kind of video you have to create will depend on your objective and the audience you want to appeal to. Videos that are informative and entertaining can get you a lot of mileage. If you want to create awesome videos, you will probably need to get yourself a free video editing software by Hippo Video.
Also Read: How Marketers Are Succeeding At Using Instagram For Small Businesses
Video Trends to Consider
Here are a few things you can do to further your brand on social media
Make it a point to go live regularly
Sure, putting out valuable content is the key to building an audience. However, you need to keep in mind that you have a ton of competition, which means it is not easy to hold on to an audience unless you engage them regularly. In other words, show that you care about them and take their feedback.
This is where going live can help you. Going live is one of the most real ways to connect with your audience. You can hold Q&A sessions, promote a new product, announce an event, or just about anything else when you go live. Use your live sessions to take feedback and improve your content and brand.
Learn how to tell stories
Want to inspire? Storytelling is key. If you want people to pay attention to you and respond to your Call-to-Action (CTA), you need to evoke emotions. Storytelling is just as important, if not more, than the statistics and other information that you plan on including.